Privacy Policy — InFlow

a. Public Creator Data

• Public profile name and username
• Profile photo and bio
• Follower count, engagement metrics (likes, comments, views)
• Audience demographics (aggregated and anonymized)

b. Business and Account Information

When you register, request a demo, or communicate with us, we may collect:

• Your name, company name, and business email
• Communication content (emails, messages, inquiries)

c. Technical Data

We may collect browser type, operating system, and general analytics data (via Google Analytics or similar tools) for product improvement.

We process data only for the following legitimate purposes:

• To provide creator discovery, analytics, and campaign performance insights
• To improve and personalize your platform experience
• To communicate with you regarding your account or inquiries
• To ensure platform security and prevent misuse

We do not sell or share your personal data with third parties for marketing purposes.

If you are located in the European Union (EU), our legal bases for processing include:

• Legitimate Interest (Art. 6(1)(f)) — analyzing publicly available creator data to deliver insights to brands
• Consent (Art. 6(1)(a)) — when you submit forms or subscribe to communications

We retain data only for as long as necessary:

• Public creator data: up to 12 months, then refreshed or anonymized
• User account data: retained while your account remains active
• Inquiry or demo requests: retained up to 6 months after closure

After these periods, data is deleted or anonymized.

We use secure encryption, restricted access controls, and regular system monitoring to protect stored data. Access to sensitive information is limited only to authorized team members and service providers under confidentiality agreements.